Facebook campaign helps rename the city Speed to Speed Kills

Transportation agencies with governments are always looking for new and creative ways to get the word out and raise awareness of poor driver habits. The newest and perhaps most creative we have seen in a while relates to the small town of Speed, Australia.

The town has agreed to change its name from Speed to Speedkills for the month of March.

Welcome to SpeedKills: Previously known as Speed. Please, please, please slow down

The plan was initially proposed by Australia’s Victoria state’s Transport Accident Commission (TAC).

The name-change brings to life the Rename Speed road safety campaign which has gained more than 32,000 supporters online as well as extensive media coverage from local, national and international sources. The campaign, which aims to reduce rural road trauma and increase awareness of the dangers associated with speeding, was launched on 14 January.

As of the day of this post there were 34,369 people who “Liked” this page. This story has gone viral throughout the internet helping to raise awareness for the dangers of speeding and driving. The TAC originally agreed to donate $10,000 to the towns Lions Club, but felt compelled to donate $20,000 because of the positive response.  In light of the recent Facebook update lawsuit in Chicago, it is good to see social media helping to raise awareness of dangerous driving habits.

In Georgia here are some of the current road safety awareness programs in effect:

Georgia Governor’s Office of Highway Safety Teams Up With Bicycling Advocacy Organizations Through ‘Share the Road’ Tag Grant

Georgia’s new Super Speeder Law in effect as of January 1, 2011

Georgia’s Move over law which encourages drivers to give right away to emergency transportation vehicles

Georgia’s distracted driver campaigns related to texting and driving and other dangerous distracted driving issues

Check out the Speed Kills Facebook page, but be certain to read up and do your part to raise awareness of these other campaigns in Georgia.

Additional Resources:

Town renamed ‘Speedkills’ in safety campaign

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